Our services

Everything it takes to get found in Northern Michigan.

Four pillars that stack into one system — so when someone nearby searches for what you do, you're the name that shows up. Built and run by someone who lives here, not a national agency treating Traverse City like a dot on a map.

Get my free audit → See pricing
Serving Grand TraverseLeelanauBenzieAntrimKalkaska+ Surrounding Counties
What we do

Four pillars, one system.

Each one earns its keep on its own, but they're built to stack. That's how a small local business outranks competitors with ten times the budget.

01
The foundation

Local SEO & Map Pack

When someone within 20 miles searches ‘near me,’ the map pack is the first thing they see — and most clicks never scroll past it. We get you into those top three spots for the searches that actually bring you calls, across every town you serve.

Local SEO details →

What's included

  • Keyword and ‘near me’ research for your towns
  • Map pack ranking strategy across the region
  • Local citation building and cleanup
  • Location and service-area page structure
  • Ongoing rank tracking, town by town
02
Your storefront on Google

Google Business Profile

Your profile is the storefront most customers see before they ever reach your website. A half-finished one quietly hands calls to the competitor down the road. We dial in every field so you show up complete, credible, and ahead.

Profile details →

What's included

  • Full optimization: categories, services, hours
  • Photo and post strategy that keeps you active
  • Review generation and response workflow
  • Q&A seeding and spam-listing cleanup
  • Monthly profile performance review
03
The engine underneath

Website & Technical SEO

A slow or clunky site quietly drags down everything else. We make your pages fast, mobile-friendly, and easy for Google to trust — and easy for a customer to act on, whether that’s a quote request, a reservation, or a phone call.

Website SEO details →

What's included

  • Site speed and Core Web Vitals fixes
  • Mobile and on-page SEO cleanup
  • Schema and local business markup
  • Conversion-focused page structure
  • Ongoing technical health monitoring
04
What builds authority

Content & Reviews

Helpful local content answers the questions your customers are already typing, and a steady stream of real reviews turns searchers into booked jobs. Together they’re what pushes you past competitors who stopped at the basics.

Content & reviews details →

What's included

  • Local content built around real searches
  • Service and seasonal pages that rank
  • Review request system on autopilot
  • Reputation monitoring across platforms
  • Content calendar mapped to your busy season
Pillars × plans

Which plan unlocks what.

Every pillar shows up in every plan. The higher tiers go deeper and wider. Start where you need it most and add as you grow.

Capability Foundation$1,500/mo Most popular Ascent$2,100/mo Authority$2,900/mo
Google Business Profile
Full profile optimization
Weekly posts, photos & Q&A
On-Page SEO
On-page optimization (title tags, headers, schema)
Reviews
Review generation system
Review response management
Content
Keyword research & content strategy –
2 blog posts per month – –
4 blog posts per month – –
Reporting & Strategy
Monthly plain-English report
Rank & traffic data –
Priority strategy support – –
See full plan details →

Month-to-month, no contracts. Not sure which fits? Your free audit will tell you exactly.

Tailored to your business

Same four pillars, built around how your customers search.

The system is the same. What changes is the strategy: a winery's customer searches nothing like a contractor's. Pick the version built for your business.

Wineries & Tourism

For the wineries, tasting rooms, restaurants, lodging, and tour operators that turn Northern Michigan into a destination. We get you onto the itinerary before the trip begins.

Wineries & Tourism SEO →

Home Services

For the contractors and trades Northern Michigan relies on. When a roof leaks or the furnace quits, we make sure the call comes to you, not the competitor down the road.

Home Services SEO →
How it works

We build your visibility like a cairn,
one solid stone at a time.

A cairn marks the trail so travelers find their way. We do the same for your business: a steady, stackable system that points customers straight to you.

STEP 01

Audit & foundation

We map where you stand today: rankings, profile, site health, and competitors, and set the base.

STEP 02

Optimize the core

Profile, website, and on-page work done right so Google understands exactly who you serve and where.

STEP 03

Build authority

Local content, citations, and reviews stack up your credibility and push you past the competition.

STEP 04

Report & grow

Clear monthly reporting in plain English: calls, leads, and rankings, with the next stone always in motion.

Questions

Picking a service? Start here.

Do I have to buy all four services?

No. Most clients start where they're weakest — usually the Google Business Profile or local rankings — and add from there. Your free audit tells us which pillar will move the needle fastest, and we build the plan around that.

What if I already have a website I like?

Great — we'll work with it. The Website & Technical SEO pillar is about making what you have faster and easier for Google to trust, not selling you a rebuild you don't need. If a rebuild genuinely makes sense, we'll tell you why.

How is this different from a national SEO agency?

You talk to the person actually doing the work, not an account manager three time zones away. We know these towns, the seasons, and the searches that matter here — and we price for a local business, not a Fortune 500 budget.

How fast will I see results?

Local SEO is a build, not a switch. Most clients see real movement in the map pack and rankings within 60–90 days, compounding from there. We set clear expectations after your audit so you're never guessing.

Which service should I start with?

Honestly? Start with the free audit. It shows exactly where you stand and which move pays off first — no obligation, and no pressure to sign up for anything.

Free · No obligation

Not sure which service you need?

Start with a free audit. We'll show you exactly where you stand and which pillar moves the needle fastest for your business — in plain English, with no pressure.

Get my free audit → Or call ‪(231) 714-4802‬