Pricing

What it costs to get found.

Three plans, all month-to-month, all built for local businesses in Northern Michigan. No setup fees, no contracts, and a free audit before you commit to anything.

Serving Grand TraverseLeelanauBenzieAntrimKalkaska+ Surrounding Counties
Simple monthly pricing

Pick the plan that fits your trail.

No setup fees, no long-term contracts. Every plan is month-to-month because we'd rather earn your business than trap it.

Foundation

$1,500/mo
For the small business ready to finally show up on Google.
Start with Foundation

Authority

$2,900/mo
For market leaders who want to own their category online.
Claim Authority

Not sure where to start? Your free audit will tell you exactly which plan fits.

Pillars × plans

Which plan unlocks what.

Every pillar shows up in every plan. The higher tiers just go deeper and wider. Start where you need it most and add as you grow.

Capability Foundation$1,500/mo Most popular Ascent$2,100/mo Authority$2,900/mo
Google Business Profile
Full profile optimization
Monthly posts
Weekly posts, photos & Q&A
On-Page SEO
On-page optimization (title tags, headers, schema)
Reviews
Review generation system
Review response management
Content
Keyword research & content strategy
1 High-Intent Service or Location Page per Quarter
1 High-Intent Service or Location Page per Month
Reporting & Strategy
Monthly plain-English report
Rank & traffic data
Priority strategy support
Start with a free audit →

Month-to-month, no contracts. Not sure which fits? Your free audit will tell you exactly.

Pricing questions

The money questions, answered.

Are there setup fees or contracts?

No and no. Every plan is month-to-month with no setup fee. We'd rather earn your business each month than lock you into a year you can't leave.

Can I switch plans later?

Anytime. Most clients start on Foundation or Momentum and move up as the leads start coming in. Just say the word. No penalty, no renegotiation.

What if I want to cancel?

You can cancel anytime with 30 days' notice. No cancellation fee, and the work we've done (your profile, your pages, your reviews) stays yours.

Why isn't there a cheaper plan?

Because cheap SEO usually means automated tools and nobody actually doing the work. Foundation is priced to do real local SEO properly for a small business, not to be the lowest number on a list you'll regret. See our full guide on Local SEO pricing.

Do you do one-time projects instead of monthly?

The audit is always free. Beyond that, local SEO works because it compounds month over month, so we focus on ongoing plans rather than one-and-done projects. If you only need a specific fix, mention it on your audit call and we'll point you the right way.

What's included in every plan?

All four pillars: local SEO, your Google Business Profile, website health, and reviews. The higher tiers just go deeper and wider; the comparison table above shows exactly what unlocks where.

Still deciding?

Let's find the right fit.

Not sure which plan you need? Start with a free audit. We'll tell you exactly where you stand and which plan moves the needle fastest. No pressure, no obligation.